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GoodRock Capital

  • GoodRock Capital is an investment management and asset management firm for the international, industrial and government market. When they made the addition of their Waste Stream Logistics Division they set out looking for a marketing team with a creative spark and a deep understanding of their customers.

    Although their waste baling and sealing technology was more complex and technical than most marketing companies could handle, Italic Systems has the business process experience and rose to the challenge. Instead of boring potential clients with endless statistics, Italic Systems was able to display GoodRock Capital’s technology and services as “informative art” rather than endless text.

    To ensure the appropriate messages were being projected Italic Systems Personal met with leading executives in the solid waste industry to review the final draft of all marketing materials. With the success of their new Waste Logistics Division GoodRock Capital has been asked and granted exclusive distribution of some of the most cutting edge waste technologies to date.

    Carlos P. Horan

    GoodRock Capital

  • Italic Systems carried out a total company rebrand complete with new logo, business cards, letter head, brochures, website, and content management system to handle and keep track of all the new business GoodRock Capital received with the addition of their new Waste Stream Logistics division.

    Project Scope

    Research: Business processes, SWOT, Full Business Analysis, usability, and product/service positioning.

    Inplementation: (Back End) PHP coding, and content management system. (Front End) Interface design derived from research usability findings, graphics to industry standard.

    Support: Plan in place for security updates and operational adjustments.