Search Engine Optimization

Italic Systems provides search engine optimization in all projects we develope and retrofits web sites built by others that are not optimized properly for search results.

SEO Defined

SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Why SEO is Important

Although there are upfront costs for performing a retrofit on an existing site (all web sites developed by Italic Systems have SEO built into the design), money is saved because payment isn't involved to buy keywords or per click fees, as it is with paid search ads.

Methodology